Blue Cross & Blue Shield of Rhode Island (BCBSRI) today announced that it has received three Communicator Awards from the International Academy of the Visual Arts (IAVA) for Choices magazine, BCBSRI's member publication dedicated to promoting health and wellness.
BCBSRI was honored with two Gold Communicator Awards of Excellence, one in the Association category and another for overall design of Choices. This is the highest honor of the awards competition, given only to those entries whose ability to communicate puts them among the best in the field. Additionally, BCBSRI received a Silver Communicator Award of Distinction for exceeding industry standards in quality and achievement in copywriting.
"We are thrilled to be recognized once again for the health educational material we develop for our members," said Michele B. Lederberg, executive vice president of BCBSRI. "Choices provides us with a vehicle to communicate useful information to more than 280,000 households that helps our members make better decisions about their health and well being."
The Communicator Awards are sanctioned and judged by the IAVA, an invitation-only group consisting of professionals from media, communications, advertising, creative, and marketing firms. More than 7,000 entries were submitted for the 2010 Communicator Awards, making it one of the largest award competitions of its kind in the world.
Counting the three Communicator Awards, Choices has now won seven awards in 2010 for writing and design excellence. To view recent issues of Choices magazine online, visit Choices at BCBSRI.com.
Blue Cross & Blue Shield of Rhode Island is the state's leading health insurer and covers more than 600,000 members. Blue Cross & Blue Shield of Rhode Island is an independent licensee of the Blue Cross and Blue Shield Association.