Blue Cross & Blue Shield of Rhode Island (BCBSRI) today announced that it won two Nonprofit PR Awards from trade magazine PR News for internal communications efforts.
BCBSRI earned an honorable mention in the digital PR & marketing category for its intranet pop-up advertising series. A second honorable mention was awarded in the social responsibility campaign initiatives category for its internal recycling campaign.
"As Rhode Island’s leading nonprofit health insurer, we need our employees to be resourceful and responsible in every aspect of their work," said Laura Calenda, assistant vice president of Corporate Communications for BCBSRI. "To help them succeed, we emphasize strong and powerful communications that supports our mission of improving the health and well-being of our members. We are honored to be recognized for our innovative approaches to communicating with our internal stakeholders, while being an environmentally responsible organization." The PR News Nonprofit PR Awards Program is solely dedicated to honoring the most talented communications and marketing teams at nonprofit organizations, associations, government agencies, non-governmental organizations, and educational institutions.
Blue Cross & Blue Shield of Rhode Island is the state’s leading health insurer and covers more than 600,000 members. The company is an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit www.bcbsri.comand follow us on Twitter @BCBSRI.