Blue Cross & Blue Shield of Rhode Island Wins Two Community Service Awards

(Providence, RI, 4.1.2010)

Blue Cross & Blue Shield of Rhode Island (BCBSRI) has won two 2010 Communitas awards. The Communitas Awards program recognizes exceptional businesses, organizations and individuals for excellence in community service and corporate social responsibility

BCBSRI received honors for Leadership in Community Service and Corporate Social Responsibility for its efforts in community service, leadership, diversity & inclusion, and the environment, and for Leadership in Community Service for the BCBSRI BlueAngel community outreach program.

"As a local organization, we believe it's our responsibility to do the right thing for our members, for our employees, for the uninsured, and for the community," said James E. Purcell, president and CEO of BCBSRI. "Through our BlueAngel Community Outreach Program and other efforts, we're supporting our nonprofit partners and helping to improve the health and quality of life for members of our community most in need. We're gratified that the Communitas awards recognize our efforts."

Communitas Awards recognize those who benefit their communities through the unselfish donation of their time, talent and resources. The Communitas Awards is an outgrowth of the pro bono publico recognition program of the Association of Marketing and Communication Professionals (AMCP).

The winners have demonstrated their volunteerism, philanthropy or ethical, sustainable business practices. BCBSRI received a Leadership Award because of its excellence in multiple programs.

In 2009, BCBSRI's 1,100 employees gave more than 4,000 volunteer hours to the community by:

  • Sorting food at the Rhode Island Community Food Bank
  • Serving meals at McAuley House
  • Walking to raise money for heart disease
  • Administering nearly 700 seasonal flu shots to the uninsured through its Community Flu Program
  • Participating in many other volunteer activities serving the community

BCBSRI's BlueAngel Community Outreach program helps nonprofit organizations in R.I. who serve those most in need. Two years ago, BCBSRI launched a diversity and inclusion initiative to better serve the state's emerging and increasingly diverse populations. It's designed to fortify relationships with customers, compete for the best available talent in the workforce, and keep pace with the changing needs of the community.

Nominees are evaluated on the extent and effectiveness of their programs. Winners range from a one-person design firm to an online vendor to a children's hospital to a Fortune 500 business.

"By recognizing individuals, organizations and companies for their volunteerism and socially responsible business practices, we are hoping to not only bring attention to great programs, but are working with community minded leaders to make the spirit of communitas an essential element of every business," said Ed Dalheim, executive director of AMCP.

A complete list of winners can be found on the Communitas Web site at

Blue Cross & Blue Shield of Rhode Island is the state's leading health insurer and covers more than 600,000 members. Blue Cross & Blue Shield is an independent licensee of the Blue Cross and Blue Shield Association.

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