Blue Cross Blue Shield of Rhode Island and Virgin Pulse

Blue Cross + Virgin Pulse® = healthier business in Rhode Island

Get ready to get motivated

Great news for everyone who wants to make Rhode Island healthier—we have teamed up with Virgin Pulse to offer our employer groups and members the most advanced wellness and incentive technology platform available to them.

Members: have fun making healthy choices

You’ll find fun ways to make healthy choices and earn rewards, like:

  • Choose your own goals and interests, from working out to spending quality time with your pets
  • Link your Fitbit® and other wearable devices to earn rewards faster
  • Check in with measurements like weight and blood pressure
  • Join healthy challenges with others
Virgin Pulse on your mobile phone

Employers: build a healthier workforce

You now have a modern, mobile wellness platform that your employees will have fun using. With on-demand analytics, you can measure levels of employee engagement and its impact. Virgin Pulse, which acquired Rhode Island-based ShapeUp Inc. last year, has found that employee participation:

  • Improves workplace culture
  • Increases productivity
  • Boosts overall employee wellness
  • Can lower medical costs and improve business outcomes


Give your employees a reason to get excited about their health. Contact your broker or BCBSRI rep to learn more about the Virgin Pulse platform.


Want to get motivated? Log in to your member account to see if the Virgin Pulse program has been launched for you yet.

Get motivated with Virgin Pulse and Blue Cross Blue Shield of Rhode Island
  • “My company launched Virgin Pulse on January 1, and since then many of our employees have participated. Everyone loves the friendly competition with their coworkers, and we’ve seen many healthy habits start to develop, like taking the stairs to maximize steps. The website is very user-friendly and makes it easy to get engaged with the program and challenge each other!”
    - Shannon B.