Blue Cross & Blue Shield of Rhode Island Honored With Three More National Awards for Choices Magazine

(Providence, RI, 10.6.2010)

Blue Cross & Blue Shield of Rhode Island won the Gold National Health Information Award, presented by the Health Information Resource Center, and two accolades from the American Graphic Design Awards for Choices magazine. A member publication focusing on health and wellness information, Choices magazine has won 10 national editorial and graphic design awards in 2010 alone.

"We are honored to be recognized for our work in communicating with members," said Michele B. Lederberg, executive vice president at BCBSRI. "We know how important it is to provide useful information that will guide members in making choices about their healthcare and leading a healthy lifestyle. As our members' health improves, they enjoy a higher quality of life and their medical costs go down, which is important in moderating health costs for members and across the state."

Selected from more than 1,000 entries for the 2010 Gold National Health Information Award, which recognizes the nation's best consumer health information and materials, Choices magazine took top honors in the category of health prevention/disease and injury prevention.

Choices Spring 2010 and Choices Online each won 2010 American Graphic Design Awards, which attracted 8,000+ entries. Award Certificates of Excellence were presented for the magazine's eye-catching design.

Choices magazine also has been recognized this year with four Hermes Creative Awards and three Communicator Awards from the International Academy of the Visual Arts.

To view recent issues of Choices magazine online, visit

Blue Cross & Blue Shield of Rhode Island is the state's leading health insurer and covers more than 600,000 members. Blue Cross & Blue Shield of Rhode Island is an independent licensee of the Blue Cross and Blue Association.

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