Blue Cross & Blue Shield of Rhode Island Expands Dental Direct Product Line

(Providence, RI, 12.14.2011)

Blue Cross & Blue Shield of Rhode Island (BCBSRI) today announced the addition of two new Dental Direct plans for individuals and families who purchase coverage directly from the non-profit, local health insurer. BCBSRI now offers three Dental Direct plans designed to better meet the dental needs of a broad range of Rhode Islanders. One of the new plan offerings features comprehensive dental coverage up to $1750 a year, the highest annual limit for services of any dental plan in Rhode Island. The other new plan is designed to provide basic coverage at 100 percent for those who just require preventive services.

"BCBSRI recognizes that some people need more dental coverage than others, so we decided to expand our plan offerings to provide members with more choice," said Jim Gallagher, assistant vice president of Strategic Marketing and Product Innovation at BCBSRI. "We also strongly advocate regular dental care as a critical component of healthcare. In fact, studies show that regular dental checkups and cleanings can greatly reduce your risk of heart disease and stroke, and help identify health risks like diabetes and other serious conditions."

BCBSRI offers three Dental Direct plans without a deductible for individuals and families who purchase dental insurance directly from BCBSRI. Each plan covers sealants at 100 percent and night guards, which are both important in preventing future dental challenges. The three plans include:

  • Blue Cross Dental Direct Basic – Designed to provide basic preventive services covered at 100 percent, including oral exam, X-rays, cleanings, fluoride treatments and sealants.
  • Blue Cross Dental Direct Essential – Delivers the same preventive services as the Basic plan, but also covers restorative services such as crowns and surgical periodontal services, as well as a higher level of coverage on root canal therapies and oral surgery.
  • Blue Cross Dental Direct Plus – This plan offers the same benefits of the Basic and Essential plans, but has the highest annual limit for services—$1,750—higher than any other dental plan in Rhode Island. It also covers a higher level of services for prosthodontics such as bridges, dentures and implants.

BCBSRI is the only dental insurer to offer four rate tiers within each of the three dental plans: individual, enrollee/spouse, parent/child(ren) or family. In addition, when choosing a BCBSRI Dental Direct plan, there is no application fee or annual membership fee.

BCBSRI dental members are also eligible to take advantage of other plan benefits, including:

  • A Fitness Discount Program that provides the lowest available membership fees at more than 75 fitness centers in Rhode Island, as well as a 10 percent discount on certain fitness equipment from Sears.
  • Blue365sm offers online support and savings for health and wellness products and services from leading national companies like Jenny Craig® and Reebok.
  • The Health Center web site provides more than 7,000 health-related articles and interactive tools.
  • My Blue Communitysm, an online social network site, where members can connect with Blue Cross members nationwide and take advantage of expert advice on fitness, nutrition and more.

The new Blue Cross Dental Direct plans will be available beginning January 1, 2012, with an effective date of January 1, 2012. Rhode Islanders interested in more information may call 1-800-505-BLUE (2583) or visit

Blue Cross & Blue Shield of Rhode Island is the state's leading health insurer and covers more than 600,000 members. The company is an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit and follow us on Twitter @BCBSRI.

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