Blue Cross & Blue Shield of Rhode Island Recognized for Communications Excellence

(Providence, RI, 11.29.2011)

Blue Cross & Blue Shield of Rhode Island (BCBSRI) was honored with 11 MarCom Awards presented by the Association of Marketing and Communications Professionals. The accolades represent communications efforts across multiple disciplines, including brand, employee communications, public relations and design.

"We are truly honored to be recognized for our efforts in communicating with our many audiences," said Shanna Marzilli, chief marketing officer at BCBSRI. "Healthcare and insurance are not always easy topics to communicate due to the complexity of the business and laws, and these accolades are a tribute to the hard work put forth in developing clear, concise and easy-to-understand messages that resonate with our members. We also understand the value and importance of having informed employees who feel appreciated and understand the strategic vision of the company, and are grateful for the honors in those categories as well."

With more than 6,000 entries from throughout the United States and several countries around the globe, BCBSRI received two platinum, four gold and four honorable mention honors. The wins include the following:


  • Design: BCBSRI's 2010 Annual Report
  • Branding: BCBSRI's Branding Guidelines Booklet


  • Annual Report: BCBSRI's 2010 Annual Report
  • Branding: BCBSRI's "Better Together" 2010 Campaign
  • Intranet: BCBSRI's internal communications tool "InsideBlue"
  • PR Plan: BCBSRI's CEO Succession Communications Plan
  • TV Single Spot: BCBSRI's "Frank and Diane" Care Coordination Advertisement

Honorable Mention

  • Blog: BCBSRI's Internal Communications Blog Series
  • Intranet Copy: BCBSRI's Employee Engagement Materials
  • Intranet Copy: BCBSRI's Employee Transformation Series
  • Media Kit: BCBSRI's Rate Factor Filing Tool Kit

The MarCom Awards are an international competition for marketing and communications professionals, and perhaps the largest competition of its kind in the world. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry.

Blue Cross & Blue Shield of Rhode Island is the state's leading health insurer and covers more than 600,000 members. The company is an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit and follow us on Twitter @BCBSRI.

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