Blue Cross & Blue Shield of Rhode Island Wins Four Telly Awards for Excellence in Advertising

(Providence, RI, 11.5.2010)

Blue Cross & Blue Shield of Rhode Island (BCBSRI) recently won four bronze Telly Awards for excellence in television advertising.

James E. Purcell, president and CEO of BCBSRI commented: "This campaign has been especially meaningful because it powerfully demonstrates – in our associates' own words – the passionate commitment they have to improve our members' health as we transform our company and reshape the healthcare delivery system so that all Rhode Islanders have access to high quality and cost effective care."

The company, together with RDW Group, produced three television ads featuring employees who communicate BCBSRI's unique position as a local insurer focusing on improving the health of all Rhode Islanders.

The three ads, which were entitled, "We're Here", "We're Here/Service", and "We're Effective" each won a bronze Telly. Grouped together as a campaign entry, the ads won a fourth bronze in the "Local TV/Local Cable Health & Wellness" category.

The BCBSRI advertisements were selected from more than 13,000 entries across all categories from 50 states and five continents.

Founded in 1978, the Telly Awards was created to honor excellence in local, regional and cable TV commercials and programs, video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Statues are presented to winners in Silver and Bronze categories.

Blue Cross & Blue Shield of Rhode Island is the state's leading health insurer and covers more than 600,000 members. Blue Cross & Blue Shield of Rhode Island is an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit

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