President and CEO
Ms. Wofford is the 8th President and CEO of Blue Cross & Blue Shield of Rhode Island, the leading health plan in Rhode Island. JD Power named BCBSRI the top commercial health plan in the Northeast for two years in a row, and BCBSRI is the only plan in Rhode Island to receive 5-Star designation from CMS for all of its Medicare Advantage plans.
Martha came to Blue Cross from DaVita, where for almost seven years she led the company’s critical shift from volume to value-based care, taking full financial and clinical accountability for kidney patients on behalf of commercial payers. Ms. Wofford also oversaw patient experience and patient education at DaVita’s 2800 dialysis clinics nationwide and led FullWell, a joint venture between Health Care Partners and Centura Health, to advance value-based care in Colorado.
Prior to joining DaVita, Martha worked at Aetna for nearly a decade in various leadership roles. She led the company’s effort to deliver simple solutions to help consumers navigate the healthcare system. Martha helped to start up Aetna’s Medicare Advantage and prescription drug plan business; was responsible for Aetna’s national direct-to-consumer sales capability; and served as the general manager for the Northeast Region for Aetna’s Medicare and consumer segment.
Ms. Wofford was a consultant with Booz Allen Hamilton from 2000 to 2005, focusing on growth strategies in the healthcare and media industries. She served in the Clinton Administration for more than six years in communications and legislative positions in The White House, the U.S. Agency for International Development and the U.S. Environmental Protection Agency.
Martha earned her MBA from the Kellogg School of Management at Northwestern University, where she focused on strategy and managerial economics, and she received a BA in history from Swarthmore College.
Martha serves on the boards of directors of the Blue Cross and Blue Shield Association, Prime Therapeutics and Synergie Medication Collective, a new group purchasing organization, working to reduce the cost of medications. She is passionate about addressing food security and education access and serves on the board of the Rhode Island Community Food Bank, and the Kellogg Alumni Council.